Do you LOVE, LOVE, LOVE your website? Are you sharing your URL with anyone and everyone, inviting them to your corner of the Internet?
Custom Squarespace Websites for Authors, Podcasters, and Thought Leaders
You know you should have a great website; there’s only one problem: you don’t know anything about websites.
And ugh, tech. No, thanks.
Hopefully, your work and podcast are being Googled - is your website up to par?
It’s time to ditch feeling embarrassed and frustrated about your website & digital strategy.→ You keep hearing about this SEO thing and wonder if it could help grow your author or thought leader career, book sales, or podcast downloads.
→ Your business has been growing, but you’ve been putting off updating your website with all your latest wins because, ugh, tech.
→ Thanks to YouTube and Google University, you’ve (impressively) pulled together your digital presence. Still, you’re tired of second-guessing this online thing, and your website could definitely use a facelift.
→ You have a thriving podcast, writing, consulting, coaching, or speaking career and want an incredible website that reflects your work to continue growing your audience and business.
→ You want to make your website more effective because it isn’t connecting you with the people you’re meant to reach.
Are you looking for?↓
Confidence that your website not only looks great but also draws in and engages your audience
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A professional presence on the Internet worthy of your work
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A strategically designed Squarespace website tailored to your style, your business, and your audience
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Relief knowing that your website is not your problem anymore! It’s ours. We’ll work on it until you’re delighted with it.
WE’RE NOT SUPPOSED TO JUDGE A BOOK BY ITS COVER, BUT….
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It takes just 2.6 seconds for your audience to judge your website
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94% of your audience will judge your credibility based on your website
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56% of people don’t trust a brand without a website
What if you could have a professional design a stylish and strategic book, podcast, or thought leader website?
Someone who knows what they’re doing could build you a Squarespace website designed to grow your audience and spread your ideas.
Someone who could instill confidence in your digital presence and give you a few tips about how you could grow your business.
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WE’RE HONORED TO WORK WITH TALENTED AUTHORS & THOUGHT LEADERS
These institutions have published our clients’ work.
Scrappy was cute, but you’re busy and burnt out trying to make your website sell for you.
Let’s turn your outdated Squarespace website into a polished workhorse that connects you to your audience.
CUSTOM SQUARESPACE WEBSITES
Our custom Squarespace websites will help you ditch the hassle of building a website that may or may not work for you.
Instead, you’ll get a stylish and strategic professional Squarespace website designed to grow your audience and clientele while you eat, pray, love, or downward dog.
Work with us, and we’ll design a Squarespace website that elevates your brand, connects you with your people, and sells your services while you sleep (or stay up late binging the latest Mindy Kaling Netflix drop).
This service is ideal if you want to grow your business, brand, or career.
Timeline: 8-12 weeks
CLIENT RESULTS
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CLIENT RESULTS ⟶
“Ann is incredibly professional, communicative, and organized. She will listen and think about how you should present yourself to your industry and turn that into a gorgeous online home base to which you will be proud to direct people.”
Chandler Baker, New York Times best-selling author of Whisper Network
“Ann really showed me what my website could be. I had no idea how much more cohesive the flow could be, but she’s a natural at it! What would have taken me months on months and hiring out multiple people, she was able to accomplish is record time. Her understanding of my business and goals were immediate and she was able to make a huge impact on my business.”
Natasha Arora, founder of bZAI
“Ann is a savvy user and adviser about all things social media, from websites to blogs to social media strategy. Her laser advice and patient explanations clarified my newsletter and blog options and broadened my writers' group's view of social media. I highly recommend her for helpful 1:1 support as well as enlightening presentations to groups.”
What you’ll get with a custom website:
We’ll make the web design process easy, fun, and collaborative: Our process collaboratively builds on your vision and style. We’ll start with a 30-minute consultation call and strategy and planning sessions.
Design & Build
Connect and engage your audience with 10 customized Squarespace website pages: You’ll have 10 customized pages to showcase your business & brand. These pages can include:
Home/About/Contact/Blog Podcast/Episodes/Services/ Speaking Events/Writing/ Individual book pages/Book Club Discussion Questions
Grow your business and brand with custom website strategy & design: You’ll have a custom website strategy and design to grow your digital presence with a stylish, strategic, and user-friendly website. We’ll discuss everything from the pages you’ll need to the best call-to-action button to engage your audience.
Look professional with a website that looks good everywhere: Your website will look good regardless of whether viewed on a desktop, laptop, tablet, or mobile.
Develop engaging website content with our content guides: Use our proprietary website content planner & strategy guide to develop website content designed to engage your audience.
Connect with your audience by connecting to Google: Make it easy for your fans and clients to find you by connecting your website to Google Search Console.
Draw your audience in with blogs and podcasts: Drive traffic to your website by setting up blog and/or podcast episode pages.
Matching social media graphics: Cultivate a professional appearance with custom-matching graphics for your social media profiles
Simplify website content prep: Use our proprietary website content planner & strategy guide to simplify website content.
Develop a unique website by integrating third-party applications and code: Create a smooth and unique website experience by installing custom coding and integrating third-party applications as necessary.
Help Google rank you by adding SEO terms to your website: Make it easy for your audience and clients to find you by incorporating search engine optimization (SEO) terms you provide onto your website. A search engine-optimized website makes it easy for Google to know and ultimately rank your website and send your audience to you.
Professionalize your business and brand with a matching email: Look professional with a custom email setup (E.g., hello@yourdomain.com).
Make it easy for your audience to connect with you: Your audience will be able to quickly get in touch via custom email, newsletter, and contact forms.
Launch your website!Grow your social media following: Connect with your audience by integrating social media onto your website.
Launch your website effectively with a custom launch plan: We’ll develop a custom 2-week launch plan to share your website with the world and attract your ideal audience.
Share your website on social media: Confidently share your website on social media with custom launch day graphics.
Update your website & grow your website traffic
Learn how to update your website: You’ll have a 2-hour training to teach you how to update your website easily.
Drive your audience to your website: We’ll create a custom traffic plan to engage your audience and drive them to your website post-launch.
Feel supported as you learn how to use your website: Take your time to learn how to use your website because we provide 4- weeks of post-launch email support.
Grow your business and brand by understanding your website’s performance: Track your website’s performance by connecting your website to Google Analytics.
Keep your website updated with our complimentary website maintenance plan: We include our maintenance plan complimentary for 3 months so you can monitor your website’s performance and keep your website updated.
By developing a custom website, you will feel
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Thrilled to wake up to new potential readers buying your book, downloading your podcast, or clients reaching out!
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Excited about your new website! You’ll love your website so much that you’ll be sharing your website everywhere as if it’s the latest Taylor Swift song.
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Confident that you have a strategically designed website that sells your work and is tailored to your style, work, and audience.
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Proud that you have a professional presence on the Internet worthy of your work.
NO. 5
Reassured that your website looks great and draws in and engages your audience.
NO. 6
Relieved that your website is not your problem anymore! It’s ours. We’ll work on it until you’re delighted with it. Meanwhile, you can continue tackling your million tasks or catching up on Netflix.
3 Things We’ll Need From You: 
Photos of you to build the know, like, and trust factor throughout your website
Website content & copy to engage your audience (here’s our copy services if you need copywriting help)
Color & style preferences so your website reflects you
5 step custom website process:
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Reach out to us here to get started. First, we’ll assess your needs and decide whether the custom website service is a good fit. Then, once we choose to work together, we’ll outline the scope and timeline, and you’ll sign the design agreement and pay the fee.
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Planning is critical to success, so we’ll plan your website. First, we’ll schedule recorded Zoom calls to develop your unique digital strategy, vision, and style. Second, we’ll send you our proprietary guides so you can prep your website content, copy, images, and style. Third, you’ll review, revise and approve a visual mock-up of your website.
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We'll execute your vision and build your custom website, ask for your feedback, and revise your website until you're delighted with your website.
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Time to pop the champagne! We'll launch your website to the world. We'll develop a launch plan and custom social media graphics to launch your website and attract your audience.
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Finally, we'll train you or your team on how to update your website and provide any additional support for the next 30 days via email. In addition, we'll enroll you in our complimentary maintenance plan forthree3 months post-launch to track how well your website performs.
How much is it costing you not to have a professional website?
How many opportunities are you missing?
How many potential clients, readers, or listeners land on your current website and leave because they don’t like what they see?
InvestmentA fully custom 10-page website tailored to you and your work
Mobile and tablet responsive website
Custom email setup (E.g., hello@yourdomain.com)
Custom matching graphics created for your social media profiles
Exclusive access to our proprietary website content materials to help you prep your website content
Website will incorporate SEO terms that you provide
Connect your website to Google Search Console so your audience can find you more easily via Google
Integrate social media, newsletters, contact forms, and third-party software
Setup a blog or podcast episode pages
Develop a custom website launch plan
Create custom social media launch graphics
Provide a 2-hour training to teach you how to update your website
Develop a traffic plan to engage your audience post-launch
Track your website’s performance by connecting the website to Google Analytics
Access to 4- weeks of post-launch email support
Unlock 3 complimentary months of our maintenance plan to keep your website updated
A fun, easy, and collaborative process that involves a 30-minute Consultation Call and strategy and planning sessions.
Timeline: 8-12 weeks
Investment for a Custom Website: $9499 (12-month payment plan available)
Since this is an extensive 1:1 service, we only take on one client per quarter. Reach out for our availability.
HAPPINESS GURANTEE
We want our clients to walk away delighted by our work together.
So if you’re unsatisfied with our work, we won’t transfer our work, and you can request a 50% refund.
My mission: To develop websites and digital strategies that turn visitors into loyal fans or clients, grow your business, and proudly spread your ideas.
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I’m Ann, and I love taking these digital tasks off your plate so you can focus on what you do best - writing, teaching, advising, consulting, and speaking. Because I always need more books to read and podcasts to binge!
I’ve never written a novel, edited a manuscript, or produced a podcast. Instead, I have built websites and digital strategies.Besides being a writer, designer, and entrepreneur, I’m a lawyer and a former management consultant (focused on tech strategy).
Over a decade of corporate experience has taught me that the best results happen when design is married to an effective and evolving data-backed strategy. There is no one-and-done website here; only websites that are updated monthly and tied to evolving digital strategies to connect with your audience.
Work with me if you want a data and process-oriented approach to growing your digital business.
Let's get to know each other! Tell me about your favorite book or podcast, a thought-provoking article, or a system or process that has made your life happier or more efficient. A custom website is right for you if:
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You’ve gained momentum in your media career, and you need a great website to sell your work and connect with your audience persuasively. You’ve tested your concept and are now ready to scale and grow.
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You know that SEO is important, and you want to use SEO to drive your ideal clients to your door, aka your website.
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You know that all your copy and content need to work together, and you want expert help creating a comprehensive content plan.
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You know your website is your digital storefront. You’re actively scaling your career as an author, podcaster, or thought leader. You want to improve as fast as possible with expert advice. You’re committed to driving your audience to your website and creating a long-term relationship with your followers.
A Custom Website is not right for you if:
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You’ve got this. Your digital strategy and software run smoothly.
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You have a great website that you are also constantly updating.
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You have excellent marketing materials and a solid editorial calendar to boot.
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You figured out SEO long ago, and it’s working well for you.
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Professionals have already given you feedback on your digital strategy - websites, newsletters, and social media.
QUESTIONS? WE HAVE ANSWERS
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Social media is the highway, and your website is your storefront. You can engage your audience on socials and direct them to your website.
Your website is your storefront because it is the most comprehensive showcase of your work and brand. You can use your website to make it easy for your audience to get to know you and buy your books, courses, and products.
You can also use your website for tasks you simply can’t do on social media. For example, you can use your website to put products such as books, courses, and services up for sale.
Also, SEO (search engine optimization or when your clients find you through Google search) is 300x as effective as social media in getting clients to purchase your product or service. There’s no way to take advantage of SEO without a good website filled with SEO content so Google knows to send traffic to your website.
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A custom website can take anywhere from 8 to 12 weeks, depending on the style and features.
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We use Squarespace 7.1 because Squarespace makes it easy to design and maintain excellent websites.
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Yes! One of the reasons we highly recommend Squarespace is that they’re always one step ahead of the game. Squarespace knows mobile is essential, so all Squarespace websites are mobile-responsive.
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There’s a monthly Squarespace hosting fee of $20-$30 and an annual domain fee of about $10-20. So you can expect annual costs to be approximately $300-$400, in addition to the website build cost.
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We understand that investing in your website is significant, so we offer two payment options.
First, you can pay in two installments – first, to secure your date in our calendar, and the second, when you receive the first draft of the website.
You can also pay monthly for 12 months starting with the month we begin your work.
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We accept payment via Stripe, making it convenient and secure for you to pay via credit card.
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Yes! We can work with you to incorporate logo and brand design into your custom package.
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Yes! We can set up blog posts and pages for podcast episodes.
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Item descriptioYes! This is a bit more complex, so it will be more expensive than an average website. n
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Yes, we have a happiness guarantee. If you are unsatisfied with our work, we won’t transfer the work, and you will receive a 50% refund.
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First, you’ll have to tell us what you want! The more specifics, the better. You can send us any images, text, or websites that appeal to you. We will also discuss your business goals and website strategy. This usually takes 1-2 hours.
Next, we will send you a list of content inputs we will need from you. This includes any text, photos, images, links, social media handles, etc., that you want on your website. This is usually the most challenging and takes about 5-10 hours.
We will then send you a website mock-up. You will then need to review, edit, and sign off on our mock-up. We’ll build the website based on this mock-up, so we need this mock-up to be as precise as it can be. This usually takes 1-2 hours.
Finally, once you receive the built website, we’ll need your edits to finalize the website. This usually takes 1-2 hours.
You can expect to commit about 10-20 hours to this endeavor.
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Yes! See our copywriting packages.
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Powerhouse Strategy is based in the beautiful San Francisco Bay Area. However, we serve clients worldwide thanks to Internet tools such as Zoom.
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Yes! We will redo and update your current website and move it to Squarespace.
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We can build on Wix, but we don’t build on WordPress or Showit. We think WordPress and Showit are too complicated for you to maintain. Email us at hello@powerhouse-strategy.com if you want referrals for WordPress or Showit designers.
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Yes, you will be able to maintain the website. However, many of our clients find that maintaining their websites is not the best use of their time, so we offer care and maintenance plans here.
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Yes, we provide monthly or as-needed support. Read more about our care and maintenance plans here.
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We work with all industries and people! However, we especially love working with writers, authors, speakers, podcasters, coaches, consultants, course creators, and other creative and media entrepreneurs.
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Let’s talk! We have limited spots available; clients also usually need at least 1-2 months to get their copy, graphics, and photos ready for us to work with.
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No, we don’t provide photos, but we would be happy to refer you to our favorite brand photographers! So reach out to us at hello@powerhouse-strategy.com if you want referrals.
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We sure can! We’ll connect your existing domain to the new website when we're done
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Rebuilding websites is essentially the same work as building a new website, so we don’t offer discounts for re-builds. However, reach out if you want us to fix up 1 or 2 pages of your existing Squarespace website, and we will develop custom pricing.
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Powerhouse Strategy is based in the beautiful San Francisco Bay Area. However, we serve clients worldwide thanks to Internet tools such as Zoom.
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Congratulations on getting started! We’ve all been there, and I have worked with dozens of authors like you. First, check out our freebies and blog to help you DIY.
Once you’ve done that, let's set up a strategy call to develop a plan that works for you.
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The sooner, the better! Ideally, we should work together within 3 to 6 months of your launch. 6 months is ideal if this is your first book or podcast launch; 2-3 months is sufficient for subsequent launches.
If you’re really pressed for time, we can work together a month before launch, but that’s not ideal.
Want to get started with feedback?
Want to get started by having us review your website and give you feedback so you can DIY?
Check out our 1:1 Strategy Calls.
Strategy Calls for Authors, Podcasters, Thought Leaders
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Strategy Calls for Authors, Podcasters, Thought Leaders ⟶
We can help you:
Drive your audience to you by building a data-based game plan.
Attract your audience by implementing search engine optimization (SEO) tactics and developing a social strategy
Engage your audience by developing content ideas
Turn visitors into loyal fans or clients through a well-designed and well-written website
Strategize about how to cultivate long-term relationships with your audience
You’re responsible for cultivating your community of readers, listeners, clients, students, and supporters.
You don’t have to do it alone, though.
Save yourself the time, frustration, and delayed growth of going at it alone.
NOT SURE WHERE TO START?
Fill out the form below, and we’ll be in touch in 1-2 business days!